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Project World & Business Analyst World 2007 -Montréal                        MINDSMASTER has served clients in 20 different countries...                        How to Make Ideas Stick?                         March 2005 "Le Commerce du Levant" magazine article...                        March 2005 "An-Nahar" newspaper article...                        Squeezed by STRESS?                        

- Upcoming Workshops
Date: Apr 25, 2008 

How To Make Ideas Stick

When was the last time you needed to communicate an idea and have it stick? In this presentation, Professor Chip Heath examines why some messages - mission statements, advertisements, strategies for change - make a lasting impression, while others simply fade away.

Using urban legends as examples of messages that not only stay in people's minds, but transcend cultural boundaries, Heath describes a methodology for getting ideas across so that people internalize them and take action. He provides compelling and practical insights into what is required to make your point and make it stick.

Understand what it takes to make messages easier for people to remember (the principles of simple, unexpected and concrete).

Motivate your listeners with messages that appeal to both mind and heart (the principles of credentials and emotions).

Inspire your workforce or audience with stories that capture key principles in an accessible way (the principle of stories).


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  Worry about being better; bigger will take care of itself.
~ Gary Comer (1929–2006)

Since 2000, MINDSMASTER has:
- Engaged with 500  companies
- Trained 7000  professionals
- Targeted by 1,700,500  hits on site

MINDSMASTER Canada Inc. received "Seasons' Greetings" wishes from Prime Minister Jean Charest of Québec for the year 2007.
MINDSMASTER delivered 2 training sessions to the HR Department of the Canadian Federal Government on January 16, 2006 in Ottawa entitled "Stress Management & 12 Daily Practices To Guarantee Tomorrow's Success".
MINDSMASTER Canada Inc. prepared a comprehensive paper on the new Leadership Era in the world through the great changes happening for the World Bank Institute in June 2006.